Go Daddy's Super Bowl Story: "After hiring an advertising firm and a media purchasing firm that we were comfortable with, I suggested we kick the entire campaign off with an ad in the Super Bowl. At first this was a bit of a joke, but the more we thought about it and looked into the cost and benefits, it appeared to us that starting things off with the Super Bowl made quite a bit of sense indeed."—bobparsons.com
I have five words for you. Dot. Com. Super. Bowl. Commercial. Bubble On!