Wednesday, May 04, 2005

U.S. online marketing forecast: $26 billion by 2010: "This is not the return of 'The Bubble'. The growth is coming from marketers having to make tough decisions about allocating scarce advertising dollars – in many cases, funding online channels from traditional channels. Back in 1999/2000, spending often came from exuberant spending, fueled by venture money." —Charlene Li (Forrester)