"The Search" & Bechtolsheim's Balls: "Rather than haggling over price, Bechtolsheim flattered Page and Brin by saying their not-yet-incorporated company was worth even more than they thought, thus further ingratiating himself as a ballsy seed investor. A great trick that more venture investors could deploy selectively now and then." —Paul Kedrosky

Thus began the historic overvaluation of GOOG.