2006 Trends to Watch Part V: Crash 2.0: "We're going to see a shakeout among the startups that are hoping to build a business around online advertising. Those who have established a sizable audience footprint and have started monetizing it I am sure will be fine. I have no doubt Google, Yahoo and Microsoft—the axis known as GYM—will no doubt succeed. However, for everyone else planning to build a yet-to-be-launched business that's built on online advertising, the noose is tightening." —Steve Rubel

Monetize those eyeballs while you can, monkey-boy!