The Truth About Bubbles: "Among my Bubble Era Paraphernalia Collection is Sun trade show chachki with the trademarked 'We're the dot in .com' slogan on it. You could probably start a company with the money Sun spent on getting that trademark in the US and Europe alone. Was Sun stupid? No. Were the VCs that invested in bubble dot coms stupid? Some were but not most. Fact is, during a bubble, if you're in the industry that becomes the target -- entrepreneur, financier, consultant, analyst, journalist..."—AlwaysOn Network