The Times, Blodget, Safa: "The big question, again, on Big Media's mind is 'Are we in a bubble, and is Google the Soap?' I thought we settled this (OK, all I really did was toss in my two cents), but apparently not. Honestly, I think the media is terrified of screwing this story up again—of believing in it too much, or perhaps worse, of missing the boat if this time it turns out the Web really is a Super Big Deal." —John Battelle

Here's a hint. Yes, it's a Super Big Deal. Get over it.