Social Networking and Blogging: Who Cares?: "It was fun in '95, '96, and the next few years. Then it wasn't fun and now it's fun again. Life, as we all know, is a combination of fun and hard work. But for 2001, 2002, 3, 4, it was really just not fun; it was just all this hard work." —Irving Wladawsky-Berger, IBM VP of technical strategy and innovation