It's Not Web 2.0, It's The Next Net: "One particular quote that resonated well with everyone and has already started making its way around the Next Net world (in fact, it was just used by Adam Gross in a presentation he gave at the O'Reilly Etech Conference) was Bill Burnham's triple 'A' business model:

It's the triple 'A' business model: AJAX, Adsense and Arrogance.

"Despite the fact that essentially everyone in the room had embraced AJAX and many of the folks in the room had also incorporated Adsense in some way or other, everyone went out of their way to make clear that their businesses were in no way defined by the Double 'A,' let alone the Triple 'A.'" —VentureBlog